Axe
”Fit Check”
It was time to take swiping out of the equation for Gen Z just to make a connection, so we wanted to make it more about a cuddle.
So we built a giant hoodie and put two of the largest music names in there for the new generations. Metro Boomin, and Coi Leray. We then sprayed some vanilla ice cream and get two characters to get sucked close to each other and share a pretty unique connection!
In the first month, Axe Black Vanilla has taken over as the lead fine fragrance variant for the brand.
Take a whiff with the new track from Coi and Metro with “Enjoy Yourself”
Fit Check
We also took Black Vanilla global! - not only were Coi and Metro interested - in Germany, Rap star Luciano wanted a whiff too.
Take a look at the German adaptation for Black Vanilla.
Be on the look out in various other markets for your global version of the new scent from Axe.
