Bud Light Seltzer
Truckin’ Bubbles
100% Hard Seltzer. 0% Beer.
“Bud Light Seltzer has a problem: People still think there’s beer in the spiked seltzer. To that end, Bud Light Seltzer is rolling out a new, year-long ad campaign with the slogan ‘100% Hard Seltzer, 0% Beer.’ The debut TV spot shows a Bud Light Seltzer delivery truck rolling through a brown-colored desert with colorful bubbles floating through the back. Wolf said the bubbles are an ‘incredibly powerful way to show the variety of flavors and lightness our product brings.’” - CNN
“Not to burst your bubble, but there isn’t any beer in Bud Light Seltzer, according to the brand’s ‘100% hard seltzer, 0% beer’ campaign, released today. The new 30-second spot opts for a cinematic, musical approach, juxtaposing an arid landscape of brownness with the vibrant color of bubbles. The second part of the campaign comprises a card game developed with Rabble Games. Aptly called ‘Misconceptions,’ the game challenges players’ knowledge of fact versus fiction.” -The Drum
In the first two weeks;
106 PR placements, 115.2M impressions, 2.3k organic mentions
The overall campaign’s purpose was to over come Bud Light Seltzer’s beer misconceptions.
TRUCKIN’ BUBBLES
