Pepsi
Full of Detroit Soul

2022 Gold Effie Award Winner - Omni Channel Solution

DAYDREAMING / JONAH FRANKLIN

DIRECTOR: Nico Poalillo / Hudson
EDIT: Adam Pillon / Hudson
MUSIC: Jonah Franklin
AGENCY: VERSE + HOOK

Pepsi launched a Detroit based music mentorship program for several local artist to get a chance at having their track produced by award winning producers and a full live stream concert with Queen Naija.

Collaborating with the team at Pepsi and Verse + Hook, this mentorship program spanned across 8 weeks, creating over 16 singles and dozens of check points with producers across the country. In the end, Jazz Watts took home the grand prize and performed on stage with Queen Naija in October of 2021.

DETROIT DAY

DIRECTOR: Peter Harold + Nick Stachurski / Eightfold
EDIT: Josh Beebe / Hiatus
COLOR: Aubrey Woodiwiss / Carbon
MUSIC: Timothy Bullock
AGENCY: VERSE + HOOK

Pepsi launched the multi-year community platform and campaign to celebrate Detroit’s art and music history while also building community partnerships in the city. so what better way than to highlight detroit artists that keep the city close to everything they do.

Role: Freelance Producer