Chevrolet
Goalkeepers
5 x 2018 Clio Sports Award Winner
2 x D Show Winner
94% of female leaders played sports as a child.
Goalkeepers is a complete integrated campaign where Chevrolet became an official sponsor of the Women's Sports Foundation. This partnership helped find 11 young girls from around the world to inspire girls to set goals, and help keep them. Establishing a year long mentorship program helps the girls on track to completing their goals.
Below is just a sample of the work, you can see all the work online through
#BEAGOALKEEPER
The Program's Vision
Our shared vision was to establish a mentorship program for 11 young girls from around the world to help them achieve their goals. This also was the kick off of the official partnership of Chevrolet and the Women's Sports Foundation.
Legends
Legends is a message of empowerment and proof. We asked iconic women how the power of sport was beneficial in their lives. Being able to hear advice from women like Billie Jean King and Michelle Kwan was beyond humbling.
Legends I
Legends II
Dad Game
With Chevrolet's partnership with Manchester United, we talked to some of the most famous Dads on the planet to see what they are doing to encourage their daughters to be successful in any avenue of their lives.
Part I // Sports & Support
Part III // Role Models
Part II // Encouragement
Social Content
We used #BEAGOALKEEPER to help spread the campaign across social platforms with empowering messages and quotes that came from prominent female leaders around the world today. These women include the notable, Billie Jean King and Michelle Kwan. Along with various other executives across all industries.
