TIAA
”Paper Right”
A Wyclef Jean Project

The goal was to bring awareness to retirement inequality in the black community, and Wyclef Jean was on board!

Nearly 1.5M viewers on Jimmy Fallon’s airing on 1/11/24 where Wyclef performed the track - The second highest viewership to an episode in over 6 months.
Over 500,000 streams on music platforms in one month - all of which donated to First Generation Investors - a non profit that teaches young students about investing.
TIAA saw its third highest traffic window ever to their site.
Publications like the New York Times, Rolling Stone, VIBE, The Source, Yahoo Finance and many more began writing about it.

Go stream “Paper Right” to help make an impact.

2024 Cannes Lions Shortlist / The One Show Merit