Chevrolet has taken on roads that have been very well traveled. With all of the travel, there are a number of stories that are personalized with each vehicle. 'Bruce' is the story of one families Suburban and its ever lasting resilience through everything.
Shot on a minimal budget, this was a passion project for the creative team to show what the roots of Chevrolet was all about. Years later, this video is still played across internal streams to help show “The Why” as a employee at General Motors.
Director: Shawn Michienzi // SAF
Edit: Sloane Klevin // Union
Audio Post: Spencer Hall // Hudson Edit
Music: Asche & Spencer
Role: Producer // Commonwealth McCann
