creative producer
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JCPenney

 

JCPenney


2015 Summer Director's Cut

2015 Back to School Montage

2015 Men's Montage


Spots as aired

 
 
 

For a calendar year we captured a plethora of retail spots for various deals that were tailored to each of the seasons.  We would build up to 6 sets on a stage and capture nearly 40 different products across film and stills.  All in the ever changing world of department store retail.  Below is just a small sample of each of the spots.

Director: The Barkers // STORY
Creative Edit: Byron Pink & Dennis Kutzen
Color: John Cathel // Cathel Color
Custom Music:  Yessian
Audio & Finish // The Outpost

Role: Producer // Doner